Digital Marketing Technique (28571)

Subject Name : Digital Marketing Technique
Subject Code : (28571)
Technology : Computer
Semester : 7th

Subject Aims:
The objective of this subject Digital Marketing Technique course is to equip students with comprehensive understanding of the key components and strategies essential for successful digital marketing.

Subject Outcome:
After Completing the subject, students will be able to:
1. Explain the procedure to create a Facebook page and YouTube channel.
2. Interpret technique of effective digital marketing campaign.
3. State The process to student online engagement.
4. Elucidate the mechanism to measure the outcome of online activities.

Learning Outcome (Practical):
After undergoing the subject, students will be able to:
1. Create Text Content Using AI.
2. Create an Image Using Canva.
3. Create a simple Video for Digital Marketing.
4. Demonstrate Keyword Research.
5. Create Facebook Page.
6. Create a YouTube Channel.
7. Create and Optimize a LinkedIn Profile.
8. Create a Google Ads Account.
9. Perform Email Marketing Campaign.