Principles of Marketing (25851)

This subject scrutinizes the business function of Marketing. Textile students need to learn identifying the proper target market and decide upon appropriate products, services, and programs to serve these markets. Moreover, students need to know how marketers deliver value in satisfying customer needs and wants. This subject will cover areas include fundaments of marketing, branding, consumer behavior, marketing mixes, promotion, marketing channel, international marketing, online marketing and implementation of ethics will benefit the students to gain an elementary scenario of marketing knowledge.